Toyota recently held an event in Japan called the Toyota Motor Asia Media Day, where it talked about its future plans for Asia. The company wants to focus on mobility for everyone and carbon neutrality, meaning it aims to make travel easier while reducing pollution.

Toyota said it wants to be the “Best in Town”, by building safe and reliable cars that help local communities. Its plan has three parts — improving cars (Mobility 1.0), giving more people access to transport (Mobility 2.0), and linking mobility with energy and city systems (Mobility 3.0).

Chairman Akio Toyoda said the company’s goal is not just to sell cars, but to create solutions that fit each community’s needs. A big part of this is the IMV project, which started in 2002 and made strong, affordable vehicles like the Hilux for developing countries. A new IMV series, including an electric version (IMV BEV), is now being developed.

Toyota also started a programme called “Move Your World” to connect with Asian communities. From 2026, it will focus even more on working closely with local partners and supporting community projects.

At the Japan Mobility Show, Toyota showed many of its brands — from the luxury Century and Lexus to GR sports cars, as well as Toyota and Daihatsu models. One highlight was the new Land Cruiser FJ, which will be built in Thailand.

Toyota said it will continue its “Multi-Pathway” strategy, offering different types of eco-friendly powertrains — hybrid, plug-in hybrid, electric, hydrogen, and biofuel. This gives customers more choices depending on what works best in their country.

In 2025, Toyota will expand its hybrid models and begin building electric cars in Indonesia and Thailand. It will also test biofuels and build hydrogen stations in Asia. Over the next three years, Toyota plans to launch over 10 new electrified models and aims for 30% of its ASEAN sales to be electrified by 2030, helping cut around eight million tonnes of CO₂.

Toyota is also working with partners through CJPT and the Toyota Mobility Foundation to develop cleaner transport systems and solve city problems like traffic and accessibility.

Toyota believes mobility is not just about cars — it’s about connecting people and improving lives. CEO Masahiko Maeda said achieving these goals will need teamwork across countries and industries, so that mobility can truly benefit everyone in Asia.

The event signifies the company’s promise to lead the way toward a sustainable and connected future, going beyond traditional automotive concepts to envision a society where individuals make choices aligned with their values and lifestyles. This approach, termed the multiple pathway approach towards Carbon Neutrality, aims to foster a sustainable environment while promoting individual happiness.

The event showcased UMWT’s dedication to aligning its practices with broader national and global efforts to combat climate change. UMWT demonstrated a multi-pathway approach to carbon neutrality, offering multiple electrification solutions tailored to meet the diverse needs of customers and regions.

The Beyond Zero event introduced various electrified technologies, including Hybrid Electric Vehicles (HEVs), Battery Electric Vehicles (BEVs), and Fuel Cell Electric Vehicles (FCEVs). These vehicles feature advanced technologies and design elements aimed at reducing environmental impact.

UMWT showcased its Hybrid Electric Vehicles, which have been successful in the Malaysian market since 2009, contributing significantly to decarbonisation efforts. Additionally, UMWT presented Battery Electric Vehicles and Fuel Cell Electric Vehicles, including models like the bZ4X, Hilux BEV, and the C+pod, designed for urban mobility.

On the Fuel Cell Electric Vehicle front, UMWT showcased models like the Toyota Mirai FCEV, GranAce FCEV, and Hilux FCEV. These vehicles utilize Fuel Cell technology to generate electricity from hydrogen and oxygen, offering a cleaner and more sustainable automotive future.

The event also highlighted the SORA bus, powered by hydrogen fuel cells, showcasing its potential for contributing to a cleaner and more sustainable automotive future, especially for commercial purposes.

Toyota’s investment in fuel cell technology over 30 years has led to the development of hydrogen fuel cell electric vehicles, offering zero-emission journeys powered by hydrogen and oxygen.

UMWT’s presentation emphasised a diverse range of innovative, eco-friendly technologies and models, reflecting the company’s commitment to sustainable mobility solutions. The Beyond Zero event aims to raise awareness and encourage participation in sustainability initiatives and new technologies.

By showcasing hybrid electric vehicles, battery electric vehicles, and hydrogen fuel cell technology, the Beyond Zero concept underscores Toyota’s dedication to innovation while fostering a green, low-carbon ecosystem for all Malaysian citizens.

The event symbolises Toyota’s transition of the automotive industry toward Carbon Neutrality, aiming to reduce negative impacts on people and the environment to zero while striving to create greater value for the future.

The strategy, initiated in 2023 with the release of the Revuelto hybrid, will see Lamborghini introducing a hybrid version of the Urus Super SUV and a second High-Performance Electric Vehicle (HPEV) to replace the Huracán in 2024. By 2025, the company targets a 50% reduction in carbon emissions from its vehicle fleet.

In a significant move towards sustainability, Lamborghini plans to launch its first full-electric model, Lanzador, in 2028, followed by a full-electric super SUV in 2029. These additions to the lineup are projected to contribute to an 80% reduction in fleet emissions by 2030.

Rouven Mohr, Chief Technical Officer at Lamborghini, expressed the groundbreaking shift, stating that the electric motor opens up new horizons in terms of dynamics and driving experience.

Stephan Winkelmann, Chairman and CEO, outlined the holistic approach of the Direzione Cor Tauri strategy, emphasising not only the decarbonisation of Lamborghini’s Sant’Agata Bolognese facility but the entire value chain. He urged collective efforts, involving individuals, companies, institutions, and governments, in achieving these sustainability objectives.

Lamborghini initiated its carbon neutrality plan in 2015, focusing on energy-efficient buildings and operational practices. The company emphasises its commitment to environmental sustainability and aims to inspire others to address modern-day challenges.