Toyota Research Institute Finds Behavioural Science Can Boost EV Charging Habits
The Toyota Research Institute (TRI) has revealed new research showing how behavioural science can play a major role in improving electric vehicle (EV) charging habits, ultimately cutting carbon emissions more effectively. The studies, carried out in both the United States and Japan, tested a prototype app called ChargeMinder, designed by TRI’s Human-Centred Artificial Intelligence division.