Kia Sets Out to Rebuild Its Presence in Malaysia Under a New Principal-Led Structure
Kia is preparing for a significant new chapter in Malaysia as Kia Sales Malaysia Sdn Bhd (KSM) steps forward as a fully principal-led entity, aiming to reintroduce the brand with clearer direction, stronger support and a far more polished customer experience. The company is taking on local scepticism directly, encouraging Malaysians to reassess the brand