In line with Lotus’ global naming strategy, the refreshed Eletre range adopts a clearer designation system, with models now identified as the Eletre 600 and Eletre 900, denoting their respective power outputs. The move follows the same philosophy introduced with the Lotus Emeya, ensuring customers can easily distinguish performance levels across the brand’s expanding portfolio.

Each variant of the Eletre is offered with a curated package, giving buyers the freedom to select a sport-oriented specification or a more comfort and technology-focused configuration. This approach simplifies the buying process while retaining the flexibility for personalisation, ensuring customers can tailor their vehicle to match individual preferences and lifestyles.

Performance remains at the core of the Eletre’s identity. Depending on specification, the SUV delivers up to 905 bhp, paired with adaptive air suspension, torque vectoring, and advanced active aerodynamics. The result is a machine that combines the imposing presence of an SUV with the sharp dynamics Lotus is known for.

Even the entry-level Eletre 600 offers a compelling package, producing over 603 bhp and delivering a driving range of 580 km from its 112 kWh battery, while features such as KEF’s 15-speaker premium audio system, a 29-inch head-up display, and four-zone climate control highlight its blend of luxury and technology.

For those seeking greater distinction, Lotus Malaysia has introduced a series of enhanced specifications. The Eletre 600 GT SE, priced at RM569,000, gains larger 21-inch wheels, an intelligent glass roof, and hands-free tailgate, while the Eletre 600 Sport SE, from RM649,000, adds the Lotus Dynamic Handling Pack, ventilated and massaging seats, soft-close doors, and an active rear spoiler for added performance flair.

Sitting at the top of the range is the Eletre 900 Sport, commanding RM769,000. With 905 bhp delivered through a dual-motor setup and a two-speed transmission, it represents the pinnacle of Lotus EV engineering. A more exclusive Eletre 900 Sport Carbon, priced at RM839,000, further enhances the package with extended carbon-fibre elements inside and out, alongside premium seating with ventilation and massage functions.

The Eletre represents Lotus’ bold reinvention in the electric era, proving that performance, technology, and everyday usability can coexist in a hyper-SUV that sets new standards in its class.

Lotus Cars Malaysia terus memperkukuh kehadirannya di negara ini dengan membuka cawangan ketiganya di Pulau Pinang. Bilik pameran ini menjadi ruang runcit pertama Lotus di luar Lembah Klang dalam tempoh 28 tahun, memberi fokus kepada kebolehcapaian dan kemudahan untuk pelanggan di wilayah Utara.

LOKASI DAN KEMUDAHAN

Terletak di No 2A-01-02, Jalan Penang, Georgetown, kedai baharu ini dikenali sebagai The Lotus Store Penang. Ia dilengkapi dengan:

• Lounge konfigurator khas untuk pelanggan mencipta penyesuaian kenderaan yang unik.
• Ruang pameran untuk mempamerkan dua model Lotus serentak.

Pembukaan ini melengkapkan kehadiran Lotus di Malaysia, menyertai bilik pameran sedia ada di Pavilion Damansara Heights dan Glenmarie, Kuala Lumpur, sekali gus meluaskan akses kepada pelanggan di seluruh negara.

STRATEGI DAN VISI PENGEMBANGAN

Menurut Mohamed Reza bin Abdul Mutalib, Pengarah Eksekutif Lotus Cars Malaysia, Pulau Pinang dipilih sebagai lokasi strategik untuk pertumbuhan jenama tersebut.

Presiden & Ketua Pegawai Eksekutif Lotus Cars Eropah, Asia Pasifik, Timur Tengah dan Afrika, Dan Balmer, turut menyuarakan keterujaan:

“Kami sangat teruja dengan pelancaran kedai Lotus terbaharu di Malaysia. Kami tidak sabar untuk mengalu-alukan pemilik Lotus menikmati rangkaian penuh kenderaan Lotus di rumah baharu yang luar biasa ini.”

BARISAN MODEL LOTUS TERKINI DI MALAYSIA

Pelanggan kini boleh menerokai pelbagai model ikonik Lotus, termasuk:

• SUV Elektrik: Eletre, Eletre S, Eletre R.
• Model Hyper-GT: Emeya, Emeya S, Emeya R.
• Kereta Sukan Enjin Pertengahan: Emira Edisi Pertama, Edisi Pertama V6, Emira Turbo, Emira Turbo SE.

PROMOSI ISTIMEWA UNTUK PEMBELI BAHARU

Sebagai sebahagian daripada sambutan pembukaan kedai Pulau Pinang, Lotus Cars Malaysia menawarkan promosi eksklusif:

Pengalaman Kilang Lotus di Hethel, UK

Pelanggan Lotus Emira baharu akan menikmati:

• Lawatan kilang dan pandu uji Emira di trek ikonik Lotus.
• Hidangan gourmet dan penginapan mewah.
  Tarikh lawatan dijadualkan pada April dan Oktober 2025.

Pelan Pembayaran Istimewa

• Lotus Eletre: Ansuran bulanan bermula dari RM6,388 (deposit 10%, tempoh 9 tahun, kadar faedah 2.44%).
• Lotus Emira: Ansuran bulanan dari RM5,055 (deposit 30%, tempoh 7 tahun, kadar faedah 2.5% untuk pendaftaran Langkawi).

WAKTU OPERASI DAN MAKLUMAT HUBUNGAN

• Alamat: No 2A-01-02, Jalan Penang, Georgetown, Pulau Pinang.
• Waktu Operasi:
  • Isnin hingga Sabtu: 10:00 pagi – 7:00 malam.
  • Ahad & Cuti Umum: 10:30 pagi – 4:30 petang.

  Dengan kehadiran bilik pameran baharu ini, Lotus Cars Malaysia berhasrat untuk membawa pengalaman jenama automotif mewah yang lebih dekat kepada peminatnya di seluruh negara.

  ]]> https://thepistonshow.com/2024/11/15/lotus-cars-malaysia-expands-with-third-outlet-in-penang/ Fri, 15 Nov 2024 02:50:20 +0000 https://thepistonshow.com/2024/11/15/lotus-cars-malaysia-expands-with-third-outlet-in-penang/ Lotus Cars Malaysia has further solidified its presence in the country by launching its third outlet in Penang, marking the brand’s first retail space outside the Klang Valley in 28 years. Located at No 2A-01-02, Jalan Penang, Georgetown, the new showroom caters to customers in the Northern region with accessibility and convenience at its core.

  The Lotus Store Penang features:

  • A dedicated configurator lounge for personalised vehicle customisation.
  • Space to showcase two Lotus models.

  This opening complements the existing Lotus stores at Pavilion Damansara Heights and Glenmarie Kuala Lumpur, broadening access for customers across Malaysia.

  

  Strategic Expansion and Vision

  Mohamed Reza bin Abdul Mutalib, Executive Director of Lotus Cars Malaysia, expressed enthusiasm about the Penang store, calling the city a “strategic location” for the brand’s continued growth.

  Dan Balmer, President & CEO of Lotus Cars Europe, Asia Pacific, Middle East, and Africa, added:

  “We are incredibly excited about the launch of the newest Lotus store in Malaysia. We look forward to welcoming Lotus owners to experience the full range of Lotus vehicles in this exceptional new home.”

  Lotus Models Available in Malaysia

  Customers can explore a complete lineup of Lotus vehicles, including:

  1. Electric SUVs: Eletre, Eletre S, Eletre R.
  2. Hyper-GT Models: Emeya, Emeya S, Emeya R.
  3. Mid-Engine Sports Cars: Emira First Edition, First Edition V6, Emira Turbo, Emira Turbo SE.

  

  Special Promotions for New Lotus Customers

  In celebration of the Penang store launch, Lotus Cars Malaysia has announced exciting perks:

  • Exclusive Lotus Factory Experience in Hethel, UK, for new Lotus Emira customers, scheduled for April and October 2025. The trip includes:
    • A factory tour and test drive of the Emira on the iconic Lotus test track.
    • Gourmet dining and luxurious accommodations.
    • Lotus Eletre: Monthly installments from RM6,388 (10% deposit, 9 years, 2.44% interest).
    • Lotus Emira: Monthly installments from RM5,055 (30% deposit, 7 years, 2.5% interest for Langkawi registration).

    Store Operating Hours and Contact Information

    • Location: No 2A-01-02, Jalan Penang, Georgetown, Pulau Pinang.
    • Operating Hours:
      • Monday to Saturday: 10:00 AM – 7:00 PM.
      • Sunday and Public Holidays: 10:30 AM – 4:30 PM.
      ]]> https://thepistonshow.com/2024/03/13/lotus-cars-malaysia-membuka-lotus-store-pertamanya-di-pavilion-damansara-heights/ Wed, 13 Mar 2024 08:27:05 +0000 https://www.piston.my/?p=137809 Lotus Cars memperluaskan kehadirannya di Malaysia dengan pembukaan Lotus Store pertamanya di Pavilion Damansara Heights menunjukkan komitmen jenama itu kepada pasaran Malaysia.

      Kedai itu, berkeluasan 173.58 m², memulakan kerjaya di Kuala Lumpur 10 bulan selepas pelancaran Hyper-SUV Lotus Eletre serba elektrik. Eletre telah menjadi popular di Malaysia, dengan 50 kereta dihantar setakat ini dan 200 lagi dalam perjalanan.

      

      Mencerminkan identiti korporat antarabangsa baharu Lotus, Lotus Store mempamerkan kereta sport Eletre dan Emira. Ia juga menawarkan bilik konfigurator untuk menyesuaikan kenderaan, bahagian untuk barangan Lotus eksklusif dan ruang istirahat.

      Pelanggan boleh memperibadikan setiap aspek kenderaan mereka menggunakan konfigurator, dari bahagian luar dan dalam hingga peralatan dan alat bantu memandu.

      

      Dibuka setiap hari dari jam 10.00 pagi hingga 10.00 malam, kedai tersebut terletak di tingkat 1 di Lot 1.47.02 Pavilion Damansara Heights. Pelanggan dialu-alukan oleh skrin LED beresolusi tinggi 8.4 meter persegi yang menarik.

      Kedai ini merupakan pendahulu kepada bilik pameran utama Lotus Cars Malaysia di Glenmarie, Shah Alam, yang akan dibuka pada Q2 2024. Jenama itu juga merancang untuk mengembangkan kehadirannya di wilayah lain dan memperkenalkan Penyelesaian Perkhidmatan Mudah Alih Lotus untuk kemudahan tambahan.

      

      Jack Zaal, Pengurus Besar Lotus Cars Malaysia, menonjolkan pendekatan berhati-hati jenama itu untuk memperkenalkan semula dirinya di Malaysia, memeberi tumpuan kepada pelanggan sedia ada dan baharu. Kejayaan Eletre, digabungkan dengan langkah Malaysia ke arah elektrifikasi kenderaan, telah melonjakkan Lotus kepada jenama terkemuka di Malaysia.

      Lotus Cars di Malaysia diwakili oleh Lotus Karz Sdn Bhd, pengimport tunggal, pengedar dan pembekal perkhidmatan selepas jualan dan alat ganti untuk jenama itu, di bawah KARRUS Automotive, anak syarikat yang mengkhusus dalam kereta baharu, terpakai dan klasik premium.

      ]]> https://thepistonshow.com/2024/03/13/lotus-cars-malaysia-opens-its-first-lotus-store-at-pavilion-damansara-heights/ Wed, 13 Mar 2024 08:10:38 +0000 https://www.piston.my/?p=137797 Lotus Cars is strengthening its presence in Malaysia with the inauguration of its first Lotus Store at Pavilion Damansara Heights, reinforcing the marque’s commitment to the Malaysian market.

      Spanning 173.58 m², the Lotus Store in Kuala Lumpur opened its doors 10 months after the launch of the first all-electric Hyper-SUV Lotus Eletre in April last year. The Lotus Eletre has been well-received in Malaysia, with 50 cars already delivered as of this month and another 200 cars on their way.

      

      Designed to reflect Lotus’s new international corporate identity, the Lotus Store showcases two of the brand’s latest offerings in Malaysia – the Eletre and the Emira sports car. It also features a configurator room where customers can personalise and accessorise their vehicles, a dedicated wing for exclusive Lotus merchandise and apparel, and a well-appointed lounge area.

      The configurator allows customers to customise every aspect of their vehicle, from the exterior and interior to the level of equipment and additional driving aid features.

      

      Operating daily from 10.00 am to 10.00 pm, the Lotus Store is located on the 1st floor at Lot 1.47.02 of Pavilion Damansara Heights. Customers are greeted by an 8.4 sqm high-resolution LED screen upon entering the store for an engaging display.

      The Lotus Store at Pavilion Damansara Heights also sets the stage for the opening of Lotus Cars Malaysia’s flagship showroom in Glenmarie, Shah Alam, scheduled for Q2 2024. The brand plans to further expand its footprint in the Northern and Southern regions and implement a Lotus Mobile Service Solution for greater customer convenience.

      

      Lotus Cars Malaysia General Manager Jack Zaal emphasised the brand’s gradual but methodical approach to reintroducing itself in Malaysia, focusing on reassuring existing customers and attracting new ones. The success of the Eletre, coupled with Malaysia’s push towards vehicle electrification, has propelled Lotus into a premier class marque in Malaysia.

      Lotus Cars in Malaysia is represented by Lotus Karz Sdn Bhd, the sole importer, distributor, and provider of after-sales service and spare parts for the brand. Lotus Karz is a wholly-owned subsidiary of KARRUS Automotive, an importer of premium new, used, and classic cars.

      ]]>