Kedai itu, berkeluasan 173.58 m², memulakan kerjaya di Kuala Lumpur 10 bulan selepas pelancaran Hyper-SUV Lotus Eletre serba elektrik. Eletre telah menjadi popular di Malaysia, dengan 50 kereta dihantar setakat ini dan 200 lagi dalam perjalanan.

Mencerminkan identiti korporat antarabangsa baharu Lotus, Lotus Store mempamerkan kereta sport Eletre dan Emira. Ia juga menawarkan bilik konfigurator untuk menyesuaikan kenderaan, bahagian untuk barangan Lotus eksklusif dan ruang istirahat.

Pelanggan boleh memperibadikan setiap aspek kenderaan mereka menggunakan konfigurator, dari bahagian luar dan dalam hingga peralatan dan alat bantu memandu.

Dibuka setiap hari dari jam 10.00 pagi hingga 10.00 malam, kedai tersebut terletak di tingkat 1 di Lot 1.47.02 Pavilion Damansara Heights. Pelanggan dialu-alukan oleh skrin LED beresolusi tinggi 8.4 meter persegi yang menarik.

Kedai ini merupakan pendahulu kepada bilik pameran utama Lotus Cars Malaysia di Glenmarie, Shah Alam, yang akan dibuka pada Q2 2024. Jenama itu juga merancang untuk mengembangkan kehadirannya di wilayah lain dan memperkenalkan Penyelesaian Perkhidmatan Mudah Alih Lotus untuk kemudahan tambahan.

Jack Zaal, Pengurus Besar Lotus Cars Malaysia, menonjolkan pendekatan berhati-hati jenama itu untuk memperkenalkan semula dirinya di Malaysia, memeberi tumpuan kepada pelanggan sedia ada dan baharu. Kejayaan Eletre, digabungkan dengan langkah Malaysia ke arah elektrifikasi kenderaan, telah melonjakkan Lotus kepada jenama terkemuka di Malaysia.

Lotus Cars di Malaysia diwakili oleh Lotus Karz Sdn Bhd, pengimport tunggal, pengedar dan pembekal perkhidmatan selepas jualan dan alat ganti untuk jenama itu, di bawah KARRUS Automotive, anak syarikat yang mengkhusus dalam kereta baharu, terpakai dan klasik premium.

Spanning 173.58 m², the Lotus Store in Kuala Lumpur opened its doors 10 months after the launch of the first all-electric Hyper-SUV Lotus Eletre in April last year. The Lotus Eletre has been well-received in Malaysia, with 50 cars already delivered as of this month and another 200 cars on their way.

Designed to reflect Lotus’s new international corporate identity, the Lotus Store showcases two of the brand’s latest offerings in Malaysia – the Eletre and the Emira sports car. It also features a configurator room where customers can personalise and accessorise their vehicles, a dedicated wing for exclusive Lotus merchandise and apparel, and a well-appointed lounge area.

The configurator allows customers to customise every aspect of their vehicle, from the exterior and interior to the level of equipment and additional driving aid features.

Operating daily from 10.00 am to 10.00 pm, the Lotus Store is located on the 1st floor at Lot 1.47.02 of Pavilion Damansara Heights. Customers are greeted by an 8.4 sqm high-resolution LED screen upon entering the store for an engaging display.

The Lotus Store at Pavilion Damansara Heights also sets the stage for the opening of Lotus Cars Malaysia’s flagship showroom in Glenmarie, Shah Alam, scheduled for Q2 2024. The brand plans to further expand its footprint in the Northern and Southern regions and implement a Lotus Mobile Service Solution for greater customer convenience.

Lotus Cars Malaysia General Manager Jack Zaal emphasised the brand’s gradual but methodical approach to reintroducing itself in Malaysia, focusing on reassuring existing customers and attracting new ones. The success of the Eletre, coupled with Malaysia’s push towards vehicle electrification, has propelled Lotus into a premier class marque in Malaysia.

Lotus Cars in Malaysia is represented by Lotus Karz Sdn Bhd, the sole importer, distributor, and provider of after-sales service and spare parts for the brand. Lotus Karz is a wholly-owned subsidiary of KARRUS Automotive, an importer of premium new, used, and classic cars.