A notable feature is the HALO system, replacing the conventional A-pillar. Derived from Formula 1, it protects the driver’s head in accidents. The HALO is a bracket connected to the car’s body, aerodynamically optimised for safety. The concept includes specially designed helmets for an immersive Formula 1 experience. The interior features unique colours, equipment, and a custom IWC Schaffhausen clock on the dashboard.

The PureSpeed concept boasts a low silhouette and design elements inspired by the Mercedes-AMG ONE hypercar. The visible carbon fibre parts contrast with the rounded shapes of the upper vehicle. Carbon fibre cladding on the wheels enhances aerodynamics, with closed rear wheel covers and open front wheel covers for optimal airflow and brake cooling.

The design includes a long bonnet, a low front end with a “shark nose,” and a wide lower air intake with AMG lettering. Transparent deflectors direct wind over the cockpit, while side-sill panelling and muscular rear shoulders merge into an elegant boot lid.

The paintwork, transitioning from Le Mans red to graphite grey with a black AMG pattern, honours the victorious Mercedes car at the 1924 Targa Florio race. The number 10 on the front wings commemorates this historic win.

Limited to 250 units, it epitomises the pinnacle of exclusivity, offering a direct connection to the brand’s racing legacy and cutting-edge technology.