Toyota Becomes World’s Most Valuable Automotive Brand, Surpassing Mercedes-Benz and Tesla
Toyota has reclaimed its position as the world’s most valuable automotive brand, overtaking both Mercedes-Benz and Tesla, according to the latest Automotive Industry 2025 report by leading brand valuation consultancy Brand Finance. The Japanese automaker’s brand value surged by 23% to USD 64.7 billion, driven by strong sales and a strategic focus on hybrid vehicles.