Jaecoo Malaysia has launched its latest model, the Jaecoo J8, strengthening its position as a rising contender in the SUV segment. As the fourth addition to the brand’s local portfolio, the new flagship model is engineered to deliver a blend of luxury and off-road capability.

The Jaecoo J8 is powered by a 2.0-litre turbocharged direct-injection inline-four engine, generating 246hp and 385Nm of torque. Mated to an eight-speed automatic transmission and twin exhaust outlets, the powertrain promises both responsiveness and efficiency, underscoring the vehicle’s dual-purpose design for both city driving and more demanding terrains.

Buyers will have the choice between two distinct variants. The Two-Wheel Drive (2WD) version, configured with five seats, offers ample boot space at 738 litres, catering to families and individuals seeking everyday practicality. The All-Wheel Drive (AWD) variant, on the other hand, introduces a more rugged six-seater configuration, enhanced by Jaecoo’s Continuous Damping Control (CDC) suspension system, which adapts to changing road conditions for improved ride quality. The AWD version is also capable of handling harsher environments, with a wading depth of up to 450mm, highlighting its off-road credentials.

Inside, the Jaecoo J8 is equipped with advanced technology and comfort-focused features that elevate the driving experience. Both variants come equipped with a 12.3-inch media display and a 540-degree panoramic camera system, providing superior visibility and convenience. The 2WD model is furnished with a 12-speaker Sony audio system, ambient interior lighting, and faux leather upholstery, in addition to six airbags to ensure occupant safety.

The AWD variant takes the luxury offering further with a 14-speaker Sony system that includes headrest speakers, as well as 10 airbags for heightened safety assurance. It also adds premium touches such as genuine leather seats, suede interior panels, powered door operations, and an integrated automatic fragrance system.

Convenience is enhanced across the board with features such as Near Field Communication (NFC) for contactless vehicle access, ventilated front seats, a built-in digital video recorder (DVR), and automatic parking assistance. Passenger comfort receives a further boost through electronically adjustable front and second-row seats, which come with built-in massage functions and privacy-enhancing curtain shades, particularly in the AWD model.

Jaecoo Malaysia has priced the J8 competitively, with the 2WD variant retailing at RM178,800 and the AWD six-seater version at RM198,800. The 2WD version is available in understated single-tone finishes, including Carbon Crystal Black, Khaki White, and Olive Grey. In contrast, the AWD variant offers a bolder appearance through dual-tone colour schemes of the same hues.

It comes with seven years vehicle warranty or 150,000km, or whichever comes first. For bookings placed up to 21 July 2025, you get one year free insurance coverage, 10 years engine warranty or unlimited kilometres, whichever comes first.

With the introduction of the J8, Jaecoo aims to attract discerning buyers seeking a premium SUV that does not compromise on performance, comfort, or versatility. The model’s launch reflects Jaecoo Malaysia’s continued commitment to delivering high-value vehicles that meet the evolving demands of the local market.

Jaecoo Malaysia is ushering in an exciting 2025 as the first locally assembled C9 Premium Off-road SUV Coupe rolled off the production line at the Shah Alam assembly plant today. This milestone positions Jaecoo to begin customer deliveries of the C9 SUV Coupe as scheduled in January 2025.

C9 SUV Coupe Variants and Features

The C9 Premium Off-road SUV Coupe will be available in two configurations:

• All-Wheel Drive (AWD)
• Two-Wheel Drive (2WD)

Powered by a robust 2.0 TGDI inline four-cylinder petrol engine, the C9 delivers an impressive 257hp and 400Nm of torque. The 2WD variant offers three driving modes, tailored for city and light off-road usage, while the AWD variant expands versatility with seven driving modes, including settings for urban commutes, sporty drives, and challenging terrains.

The C9 is competitively priced, with the all-wheel-drive (AWD) variant retailing at RM188,800, while the two-wheel-drive (2WD) variant is available for RM168,800. Both variants come with a comprehensive 7-year warranty, covering up to 150,000km of mileage.

Shah Alam Plant Operations

In addition to producing the C9 SUV Coupe, the Shah Alam assembly plant also manufactures:

• Jaecoo J7 AWD
• Jaecoo J7 2WD

These models are currently available for viewing, test drives, and bookings at Jaecoo’s authorised dealerships across Peninsular and East Malaysia.

Leo Chen, President of Jaecoo Malaysia, highlights the brand’s favourable reception in the Malaysian market, attributing it to the resonance of Jaecoo’s ethos with the preferences of Malaysia’s emerging trailblazers. These individuals prioritise active lifestyles and seek vehicles capable of delivering exceptional off-road performance across various terrains.

Capitalising on the continuous growth of Malaysia’s middle class and the expansion of the digital economy, Jaecoo aims to capture this market segment. This strategic approach aligns with broader trends observed across the ASEAN region, as evidenced by the insights presented in the 2023 ASEAN Investment Report.

Jaecoo strategically focuses on global trends favouring comfort, safety features, higher ground clearance, robustness, and off-road capabilities in SUVs. These factors are anticipated to shape the future trajectory of the SUV market, significantly influencing consumer preferences.

The highly anticipated J7, Jaecoo’s flagship premium off-road SUV, is scheduled for launch in the first half of 2024. Reflecting the brand’s ethos of adventure and resilience, the J7 boasts distinctive design elements such as warship-inspired door handles, a panoramic sunroof, and a fighter jet-inspired gear shifter, exuding refined style and sophistication.

Safety remains a top priority for Jaecoo, evident in the J7’s integration of advanced driver assistance systems (ADAS) featuring up to 21 smart driving functions. Notable features include a windshield head-up display (W-HUD) with a built-in front dashcam, ambient lighting, wireless charging, and other luxurious amenities, ensuring a harmonious blend of safety and opulence for discerning customers.

The public are invited to preview the J7 at the Jaecoo Premiere Experience from 10:00am to 10:00pm at the following locations:

• Desa Park City, K.L: 7th to 17th March 2024
• Pavilion Bukit Jalil, K.L: 19th to 23rd March 2024
• One Utama, P.J: 10th to 14th April 2024
• Mid Valley, K.L: 25th to 28th April 2024
• Paradigm Mall, JB: 15th to 19th May 2024