As Malaysia continues to lead iCAUR’s global expansion, the country has become the first international market to debut the all-electric iCAUR 03. The momentum from earlier iXPERIENCE roadshows held at Eco Ardence and 1 Utama has carried over into this latest event, which places the brand’s off-road-ready SUV in a vibrant urban environment for prospective customers to experience firsthand.

The iCAUR 03 is available in two powertrain options, tailored to suit a range of driving preferences. The standard two-wheel-drive (2WD) version is powered by a 184PS motor delivering 220Nm of torque, and is equipped with a 65.7kWh lithium iron phosphate (LFP) battery, offering an NEDC-rated range of 426km. For those seeking enhanced performance, the Intelligent Wheel Drive (iWD) variant features dual motors with a combined output of 279PS and 385Nm of torque. It comes with a 69.8kWh battery capable of delivering a 418km range under the NEDC standard.

True to its “Born to Play” ethos, the iCAUR 03 is a fusion of rugged capability and intelligent design. It boasts the brand’s distinctive i-BOX styling, a six-mode iROAD terrain system, a premium 12-speaker INFINITY audio setup, and an advanced 540° Transparent Chassis Camera. These features contribute to a well-rounded package that balances everyday usability with off-road prowess.

Visitors to the event can also view exclusive variants such as the Signature Red iCAUR 03T and the aggressive Black Phantom edition, both displayed in an eye-catching “toy box” concept booth. To enhance the visitor experience, the roadshow includes interactive activities such as the ‘Guess the Price’ contest and opportunities to redeem gifts after completing a test drive and feedback survey.

The iCAUR 03 is slated to launch in the Malaysian market in the coming months, with an estimated price range of RM145,000 to RM155,000. Customers interested in securing an early unit can place a fully refundable booking with a deposit of RM1,000. As a token of appreciation, the first 30 customers to place official bookings during the event will receive a limited-edition 03 model car.

Throughout the roadshow, trained product specialists and sales advisors will be available to guide visitors through the SUV’s performance specifications, intelligent connectivity, and design elements that combine urban sophistication with rugged versatility.

The iCAUR iCONIC Roadshow is held daily from 10AM to 10PM at Waterfront @ ParkCity, Persiaran Residen, Desa ParkCity, with test drives available from 10AM to 7PM. For more details, customers are encouraged to visit the official iCAUR Malaysia website.

Peugeot Malaysia membawa 408 serba baharu ke pusat beli-belah utama untuk pelanggan melihat secara dekat dan peribadi serta di belakang roda untuk mengujinya sendiri di lokasi yang disenaraikan di bawah:

408 baharu menunjukkan falsafah reka bentuk pemikiran ke masa hadapan dan kejuruteraan lanjutan Peugeot, ditawarkan dalam tiga varian: Allure, Premium dan GT. 408 baharu dijual pada harga RM146,055 untuk Allure, RM166,055 untuk Premium dan RM196,055 untuk GT flagship.

Pelawat yang menempah Peugeot 2008 akan menerima rebat RM3,000, manakala mereka yang memilih Peugeot 3008 atau 5008 boleh menikmati rebat sebanyak RM8,000. Para hadirin juga digalakkan untuk mengambil gambar dengan dinding interaktif 3D pada roadshow dan menyiarkannya di media sosial untuk menebus barangan Peugeot yang menarik.

Sebagai tambahan kepada 408 baharu, model lain yang tersedia untuk paparan dan pandu uji termasuk Peugeot 3008 dan Landtrek yang dipertingkatkan, memenuhi keperluan peminat off-road.

Semua pengedar Peugeot di seluruh negara akan menyambut hujung minggu Hari Bapa dari 14 Jun hingga 16 Jun dengan kempen “Untuk Le Mans dalam hidup anda”. Acara ini menghormati legenda perlumbaan ketahanan Le Mans dan legenda setiap hari yang kami panggil ayah. Pengunjung boleh menikmati strim langsung Le Mans, mengambil bahagian dalam gerai foto bertema pit, dan berpeluang memenangi hadiah cabutan bertuah. Pemilik Peugeot sedia ada dijemput untuk membawa kenderaan mereka untuk pemeriksaan 20 mata percuma. Acara itu akan diadakan dari 9 pagi hingga 6 petang di semua pengedar sah di seluruh negara.

Peugeot Malaysia juga menjalankan kempen khas di mana pelanggan boleh membayar yuran tempahan hanya RM30.08 (Tertakluk pada Terma & Syarat, promosi hanya terpakai untuk model tahun 2023) untuk memandu pulang Peugeot 3008. Melalui kempen ini, bayaran pendahuluan dilindungi oleh jenama, memudahkan proses memiliki Peugeot 3008. Tawaran ini berlangsung sehingga 31 Ogos 2024, dan tersedia sementara stok masih ada.

Peugeot Malaysia is bringing the all-new 408 to major shopping malls for customers to get up close and personal and behind the wheel to test it for themselves at the locations listed below:

The new 408 exemplifies Peugeot’s forward-thinking design philosophy and advanced engineering, offered in three variants: Allure, Premium, and GT. The new 408 retails at RM146,055 for the Allure, RM166,055 for the Premium and RM196,055 for the flagship GT.

Exclusive Offers and Interactive Roadshow

Visitors who book the Peugeot 2008 will receive an RM3,000 rebate, while those opting for the Peugeot 3008 or 5008 can enjoy rebates of RM8,000. Attendees are also encouraged to take a picture with the 3D interactive wall at the roadshow and post it on social media to redeem exciting Peugeot merchandise.

In addition to the new 408, other models available for display and test drives include the Peugeot 3008 and the enhanced Landtrek, catering to off-road enthusiasts.

Father’s Day Weekend Celebrations

All Peugeot dealerships nationwide will celebrate Father’s Day weekend from June 14 to June 16 with a “For Le Mans in your life” campaign. This event honors the legends of the Le Mans endurance race and the everyday legends we call dads. Visitors can enjoy the Le Mans livestream, participate in pit-themed photo booths, and stand a chance to win lucky draw prizes. Existing Peugeot owners are invited to bring their vehicles for a complimentary 20-point check. The event will be held from 9 am to 6 pm at all authorised dealerships nationwide.

Campaign for Peugeot 3008

Peugeot Malaysia is also running a special campaign where customers can pay a booking fee of just RM30.08 (Terms & Conditions apply, promotion applicable only for model year 2023) to drive home the best-selling Peugeot 3008. Through this campaign, the downpayment is covered by the brand, simplifying the process of owning a Peugeot 3008. This offer runs until August 31, 2024, and is available while stocks last.