Ketua Pegawai Eksekutif Nissan, Makoto Uchida, berkata The Arc menunjukkan bagaimana Nissan bertambah baik dan menangani perubahan dalam pasaran. Mereka mahu terus berkembang dan menjana wang, walaupun ketika pasaran tidak menentu.

Pelan itu meliputi beberapa tahun akan datang dan sehingga 2030. Nissan mahu menjual lebih banyak kereta, terutamanya kereta elektrik. Mereka mahu menjual 1 juta lagi kereta setiap tahun menjelang 2026 dan mendapat lebih banyak keuntungan. Mereka juga merancang untuk memperkenalkan 30 model kereta baharu, dengan lebih separuh daripadanya adalah elektrik menjelang 2026.

Nissan akan menumpukan pada kawasan yang berbeza, seperti A.S., China dan Eropah. Mereka akan memperkenalkan model baharu dan menjadikan kereta elektrik lebih baik. Mereka mahu memiliki lebih banyak kereta elektrik mampu milik dan memperoleh keuntungan sebanyak kereta biasa menjelang 2030.

Bekerja dengan syarikat lain juga penting. Nissan mahu bekerjasama dengan syarikat lain untuk membuat bateri yang lebih baik untuk kereta mereka dan mempunyai lebih banyak kilang untuk membuat kereta elektrik.

Nissan juga ingin membelanjakan wang dengan bijak dan memastikan mereka mempunyai wang tunai yang mencukupi. Mereka merancang untuk melabur banyak wang dalam membuat bateri dan kereta elektrik yang lebih baik.

Uchida percaya Nissan boleh membuat rancangan The Arc berfungsi, membawa kepada matlamat jangka panjang mereka Nissan Ambition 2030.

Nissan President and CEO Makoto Uchida emphasised that The Arc plan reflects the company’s continuous progression and ability to navigate changing market conditions. Through decisive actions outlined in the plan, Nissan aims to achieve sustainable growth and profitability amidst extreme market volatility.

The plan comprises mid-term imperatives for fiscal years 2024 through 2026 and mid-to-long-term actions extending through 2030. One of the key objectives is to ensure volume growth through a tailored regional strategy and accelerate the transition to electric vehicles (EVs). By fiscal year 2026, Nissan targets an increase in annual sales by 1 million units and aims to achieve an operating profit margin of over 6%.

To support its growth objectives, Nissan plans to launch 30 new models globally over the next three years, with 16 being electrified and 14 internal-combustion engine (ICE) models. The company aims for electrified vehicles to represent 40% of global sales by fiscal year 2026 and 60% by 2030.

The plan includes region-specific strategies, such as increasing sales across regions, launching new models, and enhancing EV competitiveness. Notable initiatives include the launch of seven all-new models in the U.S. and Canada, refreshment of 73% of Nissan-brand models in China, and the introduction of six all-new models in Europe.

In addition to product development, Nissan plans to leverage new development and manufacturing approaches to make EVs more affordable and increase profitability. These initiatives include reducing the cost of next-generation EVs by 30% and achieving cost parity between EVs and ICE models by fiscal year 2030.

Strategic partnerships will play a crucial role in Nissan’s global portfolio expansion and technology development. The company aims to collaborate with partners to develop batteries and increase global capacity to 135 gigawatt hours.

Financial discipline is another cornerstone of The Arc plan, with Nissan aiming to maintain stable investments in research and development (R&D) and achieve a positive free cash flow. The company plans to invest over 400 billion yen in battery capacity and increase electrification investments progressively.

Uchida concluded by expressing Nissan’s confidence in executing The Arc plan, which will provide a solid foundation to realise the company’s long-term vision outlined in Nissan Ambition 2030.

Central to Nissan’s strategy is the introduction of seven fresh models in North America and a sweeping revitalisation of 78 per cent of its current U.S. portfolio. Moreover, the company plans to infuse $200 million into refining its integrated customer service offerings, demonstrating a commitment to not just innovation but also customer satisfaction.

Key pillars of Nissan’s strategy include a robust push towards electrification, featuring the introduction of plug-in hybrid models and the innovative e-Power system into the American market. The e-Power technology, leveraging a petrol engine as a generator for electric motors, promises heightened efficiency sans the necessity for plug-in charging, a move likely to resonate with eco-conscious consumers.

On a global scale, Nissan has outlined plans to unleash 30 new models over the next triennium, with a remarkable 16 of them embracing electrification. This ambition aligns seamlessly with Nissan’s vision of electrified vehicles constituting 40 per cent of global sales by 2026 and a staggering 60 per cent by 2030, reflecting a steadfast commitment to sustainable mobility solutions.

Furthermore, Nissan aims to usher in a new era of affordability for electric vehicles, with plans to slash prices for its next-generation electric offerings by a substantial 30 per cent compared to current models like the Nissan Ariya. This aggressive pricing strategy, underpinned by shared development costs, sets the stage for achieving price parity between electric and internal combustion engine vehicles by 2030, thereby democratising electric mobility.

Emphasising agility and adaptability, Nissan underscores the significance of strategic partnerships and nimble market adaptation to drive global sales growth and maintain competitiveness. CEO Makoto Uchida exudes confidence in Nissan’s trajectory, citing the plan as a testament to the company’s unwavering commitment to sustainable growth and profitability amid a volatile market landscape.

Nissan’s visionary business plan heralds a seismic shift towards electrification, embodying its determination to lead the charge in automotive innovation while cementing its position as a trailblazer in the pursuit of sustainable mobility solutions.