The launch of EMKOO production reflects the strengthening of technical collaboration between WTCA and GAC International. It follows the successful local assembly of the GAC GS3 EMZOOM last year and underscores both parties’ shared ambition to scale up high-quality automotive manufacturing in Malaysia. The move also signifies WTCA’s growing capability in meeting global automotive standards through local operations.

A ceremony to commemorate the Start of Production (SOP) was held at the Segambut plant, where key executives from both WTCA and GAC International were in attendance. WTCA was represented by CEO Mr. Tan Keng Meng, COO of Business Operation Ms. Yap Yoke Moi, and COO of Commercial Mr. Loh Ling Howe. GAC International was represented by Vice General Manager Mr. Ye Shao Jian, alongside Mr. Li JianLu, Director of the Technical Center, and KD Project Manager Ms. Carrie Liu. A ribbon-cutting ceremony marked the formal commencement of the EMKOO’s production.

Mr. Tan highlighted the significance of the moment, stating that entering mass production with the EMKOO represents a new chapter for WTCA’s local CKD operations. He emphasised that the production of the new model demonstrates the company’s ability to meet international quality standards while assembling vehicles domestically. Tan added that the EMKOO showcases WTCA and GAC’s joint mission to deliver advanced, design-forward vehicles to Malaysian consumers with greater speed and efficiency.

Echoing that sentiment, Mr. Ye of GAC International remarked that the success of the EMKOO’s SOP was a testament to the strong partnership between the two organisations. He expressed confidence that the new model would raise the bar in Malaysia’s SUV market, noting its futuristic design, cutting-edge safety technologies, and high-performance engineering. According to Ye, the EMKOO reflects GAC’s broader strategy to deepen its presence in local markets by committing to long-term localisation efforts in key regions like Malaysia.

The GAC EMKOO is scheduled to make its official debut in the Malaysian market in the third quarter of 2025. Positioned within the mid-size SUV category, the EMKOO promises to bring a bold, intelligent design language to the segment, aligning with modern consumer expectations. With its second CKD model now in full-scale production, WTCA reinforces its role in supporting Malaysia’s automotive localisation goals while maintaining a strong focus on quality, innovation, and sustainable growth.

Kenderaan utiliti sport (SUV) kompak ini kini boleh didapati dalam dua varian terbina sepenuhnya (CBU) untuk pasaran domestik, iaitu GS3 Emzoom Exclusive dan GS3 Emzoom Premium R. Harga rasminya ialah RM118,900 dan RM128,900 masing-masing.

GAC GS3 Emzoom kini dijual dalam empat warna terang: Salt Lake Blue, Ivory White, Graphene Grey dan Super Star Silver.

WTCA menawarkan Pakej Pelancaran Khas untuk 2000 pelanggan berdaftar awal yang pertama yang terdiri daripada:

A) Tiga kali penyelenggaraan perkhidmatan berjadual percuma termasuk buruh, alat ganti dan pelincir.

B) Waranti Enjin & Powertrain 7 Tahun/180,000km eksklusif untuk pemilik berdaftar pertama kenderaan sebagai tambahan kepada waranti standard 5 tahun/150,000km.

C) Yang awal ini juga akan menerima Kunci Jam Tangan Pintar GAC terhad percuma, yang berfungsi seperti kunci kereta asal dengan ciri sambungan tambahan jam tangan pintar.

GAC GS Emzoom mempunyai elemen reka bentuk yang tersendiri, termasuk Gril Wing Mecha yang ikonik, lampu LED Laser Eye Split dan lampu ekor Light Dart, mencipta siluet yang menawan dan futuristik dengan pencahayaan keterlihatan tinggi. Menambah daya tarikannya ialah Spoiler Belakang, yang menekankan persona keganasannya.

Melengkapkan ini ialah spoiler kecil ducktail yang dibentuk dengan lancar ke dalam kerja badan, gabungan yang biasanya terdapat dalam kereta yang lebih mewah dan eksotik. Daripada Pemegang Pintu Tersembunyi Elektrik kepada Pemilih Gear Shift Kristal, setiap perincian memancarkan kecanggihan, meningkatkan daya tarikan estetik keseluruhan.

Di bawah hud, enjin GDI 1.5T Generasi Ke-3 menjanjikan kuasa dan kecekapan, manakala ciri pintar seperti ekzos yang dipasang di tengah dan lantai rata belakang menjadikan kereta ini menonjol dalam gaya dan prestasi. Enjin itu menghasilkan 177PS pada 5500rpm dan 270Nm 1,400rpm. Ia mempunyai penarafan penggunaan bahan api 5.91/100km.

Melangkah ke dalam, GAC GS Emzoom terus menarik perhatian dengan bahagian dalam yang besar dan luas, menampilkan dalaman dwi-tona yang menambahkan bakat muda dan meningkatkan suasana keseluruhan dengan reka bentuk kontemporarinya.

Kabinnya yang moden dan luas menyediakan ruang serba lengkap dan selesa untuk pemandu dan penumpang. Bahagian dalamannya, ciri premium dan kemewahan, menyelitkan sentuhan moden, menawarkan teknologi canggih di hujung jari anda.

Dari segi teknologi, ciri-ciri canggih seperti sistem infotainmen skrin sentuh 10.25 inci dengan pencerminan telefon Apple CarPlay dan Android tanpa wayar, sistem kamera pandangan sekeliling, brek letak kereta elektronik dengan autohold adalah standard untuk semua varian.

Eksklusif kepada GS3 Emzoom Premium R ialah kemewahan tambahan kawalan iklim automatik, pelarasan kuasa enam hala untuk tempat duduk pemandu, pencahayaan persekitaran pelbagai warna, pengecas telefon pintar tanpa wayar, pintu belakang kuasa bebas tangan, Bantuan Tempat Letak Kereta Automatik Fusion (FAPA) dan bumbung matahari panoramik.

Keselamatan penghuni dalam GAC GS Emzoom dipertahankan oleh pelbagai ciri keselamatan aktif dan pasif serta Sistem Bantuan Pemandu Lanjutan (ADAS) terkini yang membolehkan pemanduan autonomi Tahap 2. Semua varian menampilkan beg udara hadapan dan sisi, brek cakera hadapan dan belakang, kawalan pegangan bukit, program kestabilan elektronik (ESP) dan penglihatan titik buta sebagai standard.

Suite ADAS yang komprehensif termasuk kawalan pelayaran (ACC), Brek Kecemasan Automatik (AEB), Amaran Perlanggaran Hadapan (FCW), Sistem Pengecaman Tanda Lalu Lintas (TSR), Amaran Berlepas Lorong (LDW) dan Kawalan Had Kelajuan Pintar (ISLC). High Beam Assist (HMA) dan Fusion Automatic Parking Assist tersedia dalam GS3 Emzoom Premium R.

The Emzoom is now on sale in four vibrant colours: Salt Lake Blue, Ivory White, Graphene Grey and Super Star Silver.

WTCA is offering a Special Launch Package for the first 2000 early birds registered customers which consist of:

A) Three times complimentary scheduled service maintenance includes labour, parts and lubricants.

B) 7-Year/180,000km Engine & Powertrain Warranty exclusively for the first registered owner of the vehicle in addition to its standard 5 years/150,000km warranty.

C) These early birds will also receive a complimentary limited GAC Smart Watch Key, which functions like the original car key with the additional connectivity features of a smart watch.

The GAC GS Emzoom boasts distinctive design elements, including the iconic Mecha Wing Grille, Laser Eye Split LED lights, and Light Dart tail lights, creating a captivating and futuristic silhouette with high-visibility lighting. Adding to its allure is the Rear Spoiler, which emphasises its aggressive persona.

Complementing this is a small ducktail-style spoiler seamlessly moulded into the bodywork, a combination typically found in more luxurious and exotic cars. From the Electric Hidden Door Handles to the Crystal Shift Gear Selector, every detail exudes sophistication, enhancing the overall aesthetic appeal.

Beneath the hood, the 3rd Generation 1.5T GDI engine promises power and efficiency, while intelligent features like the mid-mounted exhaust and rear flat floor make this car stand out in style and performance. The engine produces 177PS at 5500rpm and 270Nm 1,400rpm. It has a fuel consumption rating of 5.91/100km.

Step inside, the GAC GS Emzoom continues to impress with its large and spacious interior, featuring a dual-tone interior that adds a youthful flair and enhances the overall ambience with its contemporary design. Its modern and spacious cabin provides an all-rounded, comfy space for both driver and passengers.

In terms of technology, advanced features such as a 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android phone mirroring, surround-view camera system, electronic parking brake with autohold are standard throughout the range.

Exclusive to the GS3 Emzoom Premium R is the added luxury of automatic climate control, six-way power adjustment for the driver seat, multi-colour ambient lighting, wireless smartphone charger, hands-free power tailgate, Fusion Automatic Parking Assist (FAPA) and a panoramic sunroof.

Occupant safety in Emzoom is upheld by a wide range of active and passive safety features as well as the latest Advanced Driver Assistance Systems (ADAS) enabling Level 2 autonomous driving. All variants feature front and side airbags, front and rear disc brakes, hill hold control, electronic stability program (ESP) and blind spot vision as standard.

The comprehensive ADAS suite includes cruise control (ACC), Automatic Emergency Braking (AEB), Front Collision Warning (FCW), Traffic Sign Recognition System (TSR), Lane Departure Warning (LDW) and Intelligent Speed Limit Control (ISLC). High Beam Assist (HMA) and Fusion Automatic Parking Assist are available in the GS3 Emzoom Premium R.