GWM Malaysia has reiterated its commitment to the Malaysian market with the next phase of growth by outlining a strategic roadmap till 2028 that includes four new models to be launched. Since entering the Malaysian market, GWM has steadily expanded its footprint by growing its product portfolio, strengthening its dealer network and investing in local
GWM Malaysia has reiterated its commitment to the Malaysian market with the next phase of growth by outlining a strategic roadmap till 2028 that includes four new models to be launched.
Since entering the Malaysian market, GWM has steadily expanded its footprint by growing its product portfolio, strengthening its dealer network and investing in local capabilities. In 2025, the brand recorded just short of 5,900 units sold, a 177% year-on-year growth. Furthermore, this reflected the strong acceptance of its products locally.
Its charted path till 2028 includes stopovers at the town of 6% market share and the city of 60,000 annual sales, firmly elevating it into the top 10 carmakers in Malaysia and the top 3 Chinese carmakers locally.
Key to this approach would be the launch of four new models, starting with the upcoming Tank 300 HEV. This will be followed by a B-segment SUV and a C-segment SUV for 2026–2027, including a future luxury C-SUV.
We are not betting people because we are broke but it is likely that the three new models could be the following:
- B-segment SUV – Ora 05 (EV/HEV)
- C-segment SUV – Haval Raptor (PHEV/ICE)
- Premium C-segment SUV – Wey Mocha/03
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Apart from the new models, technology remains a key focus, led by GWM’s Hi4 intelligent hybrid system that debuted here in the Wey G9 Hi4 PHEV this year.
The roadmap is a clear indication that GWM are playing the long game beyond short term, price-driven competition. This strategy is supported by continued investment in products, infrastructure and people.
“The growth we achieved in 2025 shows that we are building something meaningful and that we are on the right path. It reflects growing confidence in our products, our people, and the strength of our dealers, together with our aftersales capabilities and ecosystem. Looking ahead, our focus is on translating this momentum into long-term value by putting the right foundations in place, so our growth is not only sustained but continues to strengthen the brand in the years ahead,” said Roslan Abdullah, Chief Operating Officer of GWM Malaysia.
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To support Malaysia’s transition toward electrification and the Asean New Energy strategy, GWM Malaysia reiterated its multi-powertrain approach, offering ICE, HEV, PHEV and BEV powertrains across its range. The brand maintains clear positioning across its four core marques, Haval, Tank, Ora and Wey, with each positioned to serve different customer needs and lifestyles.
Beyond product development, the brand is also expanding and upgrading its dealer and aftersales network, targeting a nationwide footprint of 60 dealer outlets.
Aftersales remains a key driver of customer trust. This is supported by rigorous technical training programmes, 95% nationwide parts fulfilment and the continued rollout of the GWM Care system to strengthen customer satisfaction throughout the ownership journey.
GWM Malaysia also reaffirmed its long-term commitment to localisation and CKD operations, with ambitions to position the country as an important Asean growth and export hub. This strategy supports the region’s New Energy Vehicle development while enabling technology transfer, expanding exports of high-value vehicles, and strengthening local capabilities through deeper localisation, stronger technical expertise, and continued talent development.