GWM Malaysia has outlined a growth target of 60,000 units by 2028, as part of its longer-term strategy to strengthen its presence in the local market. The target forms part of the brand’s broader roadmap for 2026 to 2028, which also includes a 6% market share goal and a position among the top 10 automotive
In 2025, the company recorded nearly 5,900 units in sales, representing a 177% year-on-year increase, indicating growing traction in the Malaysian market.
Looking ahead, the brand will continue to expand its line-up across multiple powertrains, including internal combustion (ICE), hybrid (HEV), plug-in hybrid (PHEV) and battery electric (BEV) models.
As previously reported, GWM Malaysia is preparing to introduce several new models, headlined by the upcoming Tank 300 HEV. While the remaining models have yet to be officially confirmed, indications point towards the Ora 05, Haval Raptor and the Wey Mocha/03.
This expansion will be supported by GWM’s Hi4 hybrid system, which is expected to be rolled out across future models as part of its technology-led approach. Beyond products, GWM Malaysia is also targeting a nationwide network of 60 dealer outlets, alongside upgrades to its retail identity and aftersales operations.
The company says aftersales remains a key pillar, supported by technical training programmes, a 95% parts fulfilment rate, and the continued rollout of its GWM Care system. Localisation is also part of the long-term plan, with ambitions for CKD operations and positioning Malaysia as an ASEAN production and export hub.
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