Proton has recorded its strongest first-quarter sales performance in over two decades, with total deliveries reaching 49,140 units for Q1 2026, a 40.1% year-to-date increase. This comes despite an estimated 4.9% contraction in Malaysia’s total industry volume (TIV) over the same period. March alone contributed 15,706 units, up 15.4% month-on-month and 12.8% higher year-on-year. Proton’s
Proton has recorded its strongest first-quarter sales performance in over two decades, with total deliveries reaching 49,140 units for Q1 2026, a 40.1% year-to-date increase. This comes despite an estimated 4.9% contraction in Malaysia’s total industry volume (TIV) over the same period.
March alone contributed 15,706 units, up 15.4% month-on-month and 12.8% higher year-on-year. Proton’s market share is estimated at 25.1% for the month, with a year-to-date share of 27.4%, marking its highest level since 2017.
As for electrified models under the Proton eMas brand, a total of 3,023 units were sold in March, led by the eMas 5 with 2,071 units. Year-to-date, eMas sales stand at 6,701 units, making it the best-selling EV model line in Malaysia. The Proton eMas 7 PHEV recorded 646 units in its first full month of sales, while the eMas 7 EV saw volumes increase to 306 units for a second consecutive month.
Proton says the strong uptake reflects growing acceptance of electrified vehicles, supported by continued investments in dealer networks, charging infrastructure and customer outreach programmes aimed at improving familiarity with EV ownership.
As for Proton’s internal combustion engine (ICE) range, the Proton S70 recorded 2,254 units in March, its highest monthly total since February 2024, maintaining its position as the best-selling C-segment sedan. Notably, its sales volume exceeded several B-segment rivals during the month. The Proton X90 also posted its strongest performance in over a year, with 323 units delivered in March.
Meanwhile, the Proton Saga remains the brand’s volume backbone, with 5,438 units sold in March and a Q1 total of 21,770 units, up 38% year-on-year. The Proton X50 continues to lead the B-segment SUV category, with 3,265 units sold in March and 7,571 units year-to-date, a 48% increase over 2025.
According to Proton, the results are driven by continued investments in product development, localisation, and aftersales support, alongside a broader strategy to offer both improved ICE efficiency and accessible pathways to EV and PHEV adoption.
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