Chinese carmakers move at lightning speed when it comes to setting up shop and Jetour Malaysia is no different, unveiling an all-new logo here less than a year after officially entering the Malaysian market and prior to the launch of the 2026 Jetour T2. Gone is the previous logo made up of the ‘Jetour’ script,
Chinese carmakers move at lightning speed when it comes to setting up shop and Jetour Malaysia is no different, unveiling an all-new logo here less than a year after officially entering the Malaysian market and prior to the launch of the 2026 Jetour T2.
Gone is the previous logo made up of the ‘Jetour’ script, instead being updated with inspiration from its homeland with its initials, J and T. The new logo incorporates those letters creatively with characteristics from the Chinese character “行” (xing), symbolising ‘moving forward steadily.’
Furthermore, the new logo is meant to convey a sense of mobility and progress, appearing to be in motion to indicate forward progress and upwards.
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Jetour Malaysia explained the new logo is a reflection of its ambition for the local market and emphasises Malaysia’s importance for its wider Southeast Asian expansion plans.
“In Malaysia and beyond, we aim to redefine what it means to travel, combining performance, technology and lifestyle in ways that inspire new experiences,” said Fu Yong, Chief Executive Officer of Jetour Auto Malaysia.
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The refresh to a new logo precedes the brand’s latest model that is expected to launch soon, the rugged Jetour T2, and will grow to include the rest of the T-series range.
Orders for the T2 have already opened with an estimated price of RM178,888. Jetour Malaysia’s current line-up comprises the following:
- Dashing Comfort – RM109,800
- Dashing Prime – RM116,800
- VT9 Comfort – RM118,800
- VT9 Prime – RM123,800