This is a great time to be a car buyer. Never mind the price of fuel, but the sheer options available in the market is something car buyers have never seen before. To say that car buyers are now spoilt for choice would be an understatement. Yet among them all, the Proton e.MAS has emerged
This is a great time to be a car buyer. Never mind the price of fuel, but the sheer options available in the market is something car buyers have never seen before.
To say that car buyers are now spoilt for choice would be an understatement.
Yet among them all, the Proton e.MAS has emerged as the one brand to stand tall.
It may not have had the head start in the world of electrification that some of the other brands have had, but now one in two electric cars sold this year is a Proton e.MAS.
In fact, the brand has made quite a name for itself in this regard. In 2025, the Proton e.MAS 7 was the best-selling EV of the year, and this year, the Proton e.MAS 5 is comfortably in the lead.
The Proton e.MAS 5 did not only emerge in the scene, it redefined it. The e.MAS 5 brought about versatility, spaciousness unlike any other, and a price tag that shocked the country when it was announced.
The fact that the e.MAS 5 went on to win the “Best Entry Level EV” of the year at the Malaysia Car of The Year 2025 awards should come as no surprise.
Proton e.MAS is not only playing its part in redefining the EV landscape in Malaysia, it is broadening its appeal.
With the launch of the new e.MAS 7 PHEV, Proton e.MAS is finding a place in the hearts of a new segment.
Still on the bridge? There might be just another solution for you – PHEV.
The Proton e.MAS 7 PHEV has emerged as the practical choice for those who live unconventional lives without a fixed routine. Who spend a lot of time on the road with little to no access to chargers.
The e.MAS 7 PHEV offers a 1.5-litre engine that is mated to an electric motor which in turn is powered by the biggest battery among PHEV’s in the country.
At 29.8kWh, the Premium Plus variant runs on a Geely Aegis LFP battery, one of, if not the most durable battery in the industry.
With its size, the Premium Plus variant offers an all-electric range up to 170km. This extends to well over 1,000km when combined with the petrol-powered engine.
Charging it is a breeze as well. It needs just 16 minutes to recharge from 30 to 80% using a 60kW DC charger. It can also accept 6.6kW of AC charging, which makes it convenient to charge at home.
The Proton e.MAS 7 PHEV broadened the appeal of Proton e.MAS cars. It is almost as if the company always has an ear to the ground.
When the public asked for Apple Carplay and Android Auto, Proton e.MAS delivered. When the public asked for a tonneau cover and new exterior colours, the brand responded as well, offering Emerald Green as new colour options.
When there were grumbles about aftersales, Proton e.MAS hunkered down and invested in a central parts warehouse spanning over 8,100 sq ft.
On average, Proton e.MAS delivers 1,000 parts to dealers per day now.
But it is not just about spare parts, Proton e.MAS Service centres nationwide are backed by over 300 trained Proton e.MAS aftersales personnel.
So, the Proton e.MAS we know today is not just about building great award-winning cars, it is set to retain its throne as the number one EV brand in the country.
And with the advent of the e.MAS 7 PHEV and its EM-i Advanced Hybrid Technology (rates as the most efficient engine its class and powered over 600,000 cars globally), Proton has now won larger fanbase.
Should Proton e.MAS win another award this year? It is not about if, it is about how many will it win. In fact, the Proton e.MAS 7 PHEV has already won the 2026 Vehicle of The Year award at the DSF.my – Allianz Vehicle of The Year Awards 2026.
Surprised? You shouldn’t be. Because at the rate that Proton e.MAS is going, it will capture more awards before the rest can even catch a breath.