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Proton eMas 7 PHEV open for booking, tentative pricing from RM110k – RM130k

Proton has just revealed the details of its first ever plug-in hybrid electric vehicle (PHEV), the 2026 Proton eMas 7 PHEV, simultaneously opening the order books for the SUV. As always, Proton is rewarding early bird customers with special offers for customers that place an order now. There are a total of three variants available,

Proton has just revealed the details of its first ever plug-in hybrid electric vehicle (PHEV), the 2026 Proton eMas 7 PHEV, simultaneously opening the order books for the SUV. As always, Proton is rewarding early bird customers with special offers for customers that place an order now. There are a total of three variants available,

Proton has just revealed the details of its first ever plug-in hybrid electric vehicle (PHEV), the 2026 Proton eMas 7 PHEV, simultaneously opening the order books for the SUV. As always, Proton is rewarding early bird customers with special offers for customers that place an order now.

There are a total of three variants available, Prime, Premium and Premium Plus. While pricing has yet to be confirmed, the tentative pricing range has been announced to be between RM110,000 to RM130,000.

Proton eMas 7 PHEV open for booking, tentative pricing from RM110k – RM130k

The first 5,000 bookings will receive a RM500 rebate on the price of the car, allowing them to place a booking for just RM99.

Proton eMas 7 PHEV open for booking, tentative pricing from RM110k – RM130k

The eMas 7 PHEV positions itself next to its fully electrified eMas 7 siblings, with both underpinned by the Global Modular Architecture (GMA) platform, ideated from scratch with electrification in mind.

Just like its brother from the same mothership, the Geely Starship 7, the eMAS 7 PHEV has the identical BHE15PFI 1.5-litre naturally aspirated inline-four. Yes, it is similar to the mill in the new Proton Saga but for hybrid purposes, it runs on an Atkinson cycle and is detuned to 99 PS and 125 Nm of torque for a thermal efficiency of up to 46.5%.

Proton eMas 7 PHEV open for booking, tentative pricing from RM110k – RM130k

A traction electric motor is integrated into the dedicated hybrid transmission (DHT). The motor produces 218 PS and 262 Nm of torque. That DHT is something special as well, being an11-in-1 integrated unit that allows for series-parallel hybrid operation. Total output for the system is 262 PS.

Power is sent to the front wheels, with three selectable drive modes, Pure, Hybrid and Power, allowing the driver to fully utilise the battery or allow the car to think for itself.

Proton eMas 7 PHEV open for booking, tentative pricing from RM110k – RM130k

The two lower variants get a smaller battery, a CATL-sourced 18.4 kWh lithium iron phosphate (LFP) battery. Official claims are a WLTP EV range of 83 km, with total range up to 943 km while returning fuel consumption figures of 4.3L/100 km.

As the flagship, the Premium Plus rolls up with a larger 29.8 kWh Aegis Short Blade LFP battery, good for an electric range of 146 km that also increases the overall range to 996 km. The heftier battery increases fuel consumption negligibly to 4.4L/100 km.

Proving the real-world performance, Proton had an eMas 7 PHEV drive around the country. Starting off with a fully charged battery and a full tank, it covered 1,104km to complete its journey, with 189km still left in the tank. That equates to a fuel consumption of just 4.0L/100km.

Proton eMas 7 PHEV open for booking, tentative pricing from RM110k – RM130k

From a performance perspective, the Prime and Premium will dispatch the century sprint in 8.0 seconds flat but the heavier Premium Plus takes 8.2 seconds. All variants will top out at 170 kph.

AC charging for all variants is 6.6 kW. If you require faster charging, the Prime and Premium are once again differentiated with support for 30 kW DC fast charging. That gets the battery from 30-80% in under 20 minutes.

Proton eMas 7 PHEV open for booking, tentative pricing from RM110k – RM130k

The flagship Premium Plus supports DC fast charging at 60 kW, achieving the same state-of-charge (SoC) rate but in less than 16 minutes.

All variants are equipped with Vehicle-to-Load (V2L) and Vehicle-to-Vehicle (V2V) capabilities for owners to power external electrical devices or even charge another EV with a flat battery.

Proton eMas 7 PHEV open for booking, tentative pricing from RM110k – RM130k

While it is assumed the eMas 7 PHEV measures in the same as its EV sibling, the numbers tell a slightly different story.

The PHEV is 4,740 mm (+ 125 mm) in length, 1,940 mm (+ 39 mm) in width and 1,685 mm (+ 15 mm) in height with a 2,755 mm (+ 5 mm) wheelbase. For comparison, the eMas 7 EV is 4,615 mm in length, 1,901 mm in width and 1,670 mm tall with a 2,750 mm wheelbase.

Proton eMas 7 PHEV open for booking, tentative pricing from RM110k – RM130k

Cargo space in the rear is 528 litres but drop the rear seats and it expands to 2,065 litres.

Telling the PHEV and EV apart is made simple with the former’s front façade adding a lightbar between the headlights and redesigned taillight illumination signature. Other minor cosmetic changes include different bumpers and the number plate now raised to be mounted in a recess on the rear hatch. The eMas7 EV has its plate pinned to the rear bumper.

Proton eMas 7 PHEV open for booking, tentative pricing from RM110k – RM130k

Of course, the equipment list matches the variant. As such, the Prime comes with the following:

  • LED headlights with lightbar
  • LED DRLs
  • LED indicators
  • LED 3D full-width taillights
  • automatic headlights + follow-me-home function
  • 18-inch wheels
  • rain-sensing wipers
  • power-adjustable and heated side-view mirrors
  • roof rails

Proton eMas 7 PHEV open for booking, tentative pricing from RM110k – RM130k

Drop a bit more coin on the Premium and you’ll get these extras:

  • LED full-width front light bar
  • powered rear hatch
  • auto-folding side-view mirrors
  • 19-inch wheels

Splurge on the flagship Premium Plus and you will boss around with an additional panoramic sunroof with an integrated sunshade and the larger battery of course.

Proton eMas 7 PHEV open for booking, tentative pricing from RM110k – RM130k

The interior houses a 10.2-inch digital instrument cluster and larger 15.4-inch touchscreen infotainment display that is found in the eMas 7 EV. The system operates on Flyme Auto OS that also supports Malay and over-the-air updates. Wireless Android Auto and Apple CarPlay is present and accounted for.

All variants get a six-speaker system, steering wheel with tilt and telescopic adjustment, leatherette upholstery, dual zone voice control, air-conditioning with a N95 cabin filter and a combination of USB Type-A and Type-C charging ports.

Proton eMas 7 PHEV open for booking, tentative pricing from RM110k – RM130k

However, the Premium and Premium Plus get some additional goodies as follows:

  • 13.8-inch head-up display
  • 360-degree surround view camera
  • 16-speaker Flyme sound system
  • auto-dimming rear-view mirror
  • power-adjustable front seats with memory + ventilation
  • rear centre armrest with cupholders
  • retractable tonneau cover
  • 256-colour ambient lighting system

Proton eMas 7 PHEV open for booking, tentative pricing from RM110k – RM130k

Safety tech is extremely commendable as well, with the Prime receiving the following:

  • Seven airbags
  • Level 2 ADAS (Adaptive Cruise Control, Automatic Emergency Braking, Lane Departure Warning and Prevention, Forward Collision Warning, Traffic Sign Recognition and Leading Vehicle Departure Alert

Stepping up to the Premium and Premium Plus will see these features added into the mix:

  • Lane Change Warning
  • Emergency Lane Keep Assist
  • Rear Cross Traffic Alert and Braking
  • Blind Spot Detection
  • Rear Collision Warning
  • Door Open Warning

Owners will also be able to access their eMas 7 PHEV via the Proton e.MAS App, allowing owners to monitor vehicle status, control certain functions remotely, schedule trips and manage charging.

Rob Lewis

Rob is a senior writer at Urban Observer, with more than 10 years of lifestyle magazine experience. Passionate and detail oriented, he has a proven track record of reliability and fairness that sets him apart from others. Always looking for the next big story!

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