Alfa Romeo has made its long-awaited return to Malaysia, marking more than a decade since the brand last had an official presence here. Its comeback is led by DLSB Partners Sdn Bhd under the Atlantis Motor Group, which has taken on the role of independent distributor and pledged to rebuild the brand’s footprint with proper
Alfa Romeo has made its long-awaited return to Malaysia, marking more than a decade since the brand last had an official presence here.
Its comeback is led by DLSB Partners Sdn Bhd under the Atlantis Motor Group, which has taken on the role of independent distributor and pledged to rebuild the brand’s footprint with proper nationwide support and a refreshed retail network.
The brand’s local revival centres on the theme “Drive Beautifully”, a message that invites Malaysians to reconnect with the emotional and artistic side of driving that Alfa Romeo has always embodied.
DLSB Partners says the decision to bring Alfa Romeo back was driven by genuine passion for the marque and a desire to restore the ownership experience for local enthusiasts.
The distributor is setting up a new flagship 3S centre at TREC Kuala Lumpur called Casa Alfa Romeo, envisioned as a meeting point for customers, fans and the long-standing Alfa Romeo Owners Club. Stellantis ASEAN also sees the relaunch as an opportunity to reunite a community built on heritage and shared admiration for the brand.
The relaunch is anchored by two models that have been central to Alfa Romeo’s global resurgence: the Giulia Veloce sports saloon and the Stelvio Veloce performance SUV. Both are representative of the brand’s standout strengths—characterful design, balanced engineering and sharp driving dynamics.
Their international success continues to gain attention, with both models recently earning top spots in the “BEST CARS” awards voted by more than 94,000 auto motor und sport readers. The Giulia took the Midsize Import crown for the eighth time, while the Stelvio led the Large SUV/Off-road Import category.
The Giulia Veloce carries more than five decades of Alfa Romeo sports saloon heritage, drawing from icons like the Giulia Sprint GT, Alfetta and 156. Its bodywork is shaped with clean, sculpted surfaces, finished with the brand’s distinct “Trilobo” nose and full-LED Adaptive Matrix 3+3 headlamps.
Dark exterior details, 19-inch alloy wheels and red Brembo callipers emphasise its performance personality. Power comes from a 2.0-litre turbocharged engine producing 280 hp and 400 Nm, paired with an 8-speed automatic gearbox sending drive to the rear wheels.
The sedan hits 60 km/h in 5.7 seconds and tops out at 240 km/h. A 50:50 weight balance, aluminium components, quick steering, a mechanical Q2 limited-slip differential and a carbon-fibre driveshaft contribute to its lively and communicative feel, a trait that has long been synonymous with Alfa Romeo. Inside, the Giulia features a clean and crafted layout with sports seats, a leather-wrapped steering wheel, metallic trims and a 12.3-inch digital display.
The Stelvio Veloce takes the same spirited approach and packages it within Alfa Romeo’s first SUV, named after the legendary Stelvio Pass. It shares the Giulia’s 280 hp engine and 8-speed automatic transmission but adds the brand’s Q4 all-wheel-drive system, which shifts torque automatically based on grip and driving style.
Alfa Romeo’s signature handling precision is evident in the Alfa Link suspension and lightweight chassis construction, helping the SUV deliver agility that feels far more like a sporty saloon than a traditional high-riding model. The cabin blends athletic touches with everyday practicality, offering supportive leather seats, driver-oriented controls and enough room for family use and long journeys.
Alfa Romeo Malaysia is also introducing several ownership experiences tailored for local customers. These include La Bella Vita lifestyle events, Speed Dating track sessions that let owners explore their cars’ abilities, and Alfa Concierge, a personalised assistance service for new owners.
The distributor also aims to support the long-standing enthusiast community through Famiglia Alfa Romeo, a programme designed for both modern and classic Alfas with certified servicing, genuine parts and dependable roadside support. As of now, Alfa Romeo has given us an estimated price of RM400,000 for both models with official pricing to be announced in January of 2026.