BMW Group Malaysia closed 2025 on a high note after delivering more than 10,800 vehicles across its BMW, MINI and BMW Motorrad brands, with locally assembled models making up 55 per cent of the total. The result cements the group’s standing as Malaysia’s number one premium automaker for the sixth consecutive year since 2020, underlining
Electrified mobility remained a major pillar of that success. BMW Group Malaysia once again led the premium EV space, retaining its position as the country’s top premium electric vehicle provider for the sixth year running. Over 2,700 fully electric vehicles were delivered during the year, accounting for 25.2 per cent of total sales, up from 20.6 per cent in 2024. The steady rise reflects growing customer trust in the group’s expanding electrified line-up across BMW, MINI and BMW Motorrad.
Looking at individual brands, BMW recorded over 7,700 vehicle deliveries in 2025, while MINI Malaysia posted more than 1,500 units, marking an 8.7 per cent increase year-on-year. BMW Motorrad also maintained positive momentum, delivering over 1,600 premium motorcycles, up 3.8 per cent compared to the previous year.
The group’s leadership attributes its performance to a strong focus on technology openness and customer choice, backed by a broad product offensive and a comprehensive ownership experience. As BMW Group Malaysia enters 2026, it continues to position itself as a premium mobility brand that goes beyond selling vehicles, with ambitions that include local manufacturing, talent development and strengthening Malaysia’s role in the regional automotive landscape. A major highlight of this commitment is the local assembly of the first fully electric BMW for the Asia-Pacific region, reinforcing Malaysia’s status as a key hub for premium EV production.
Product momentum defined much of 2025, with 37 new models and variants introduced throughout the year. This approach supported the group’s “Power of Choice” philosophy, offering Malaysian customers petrol, plug-in hybrid and fully electric options across multiple segments.
Globally, the BMW Group also enjoyed a solid year, increasing worldwide sales to over 2.46 million vehicles, a 0.5 per cent rise. MINI stood out internationally with a strong 17.7 per cent growth, delivering more than 288,000 vehicles, while fully electric vehicle sales across the group, including Rolls-Royce, climbed 3.6 per cent to over 442,000 units.
In Malaysia, demand for electric models continued to accelerate. Fully electric vehicles made up nearly a quarter of BMW Group Malaysia’s total deliveries in 2025. Within the BMW i range, the BMW iX2 xDrive30 M Sport emerged as the brand’s best-selling EV with over 460 units delivered. Close behind was the BMW i5 eDrive40 M Sport with more than 450 units, reflecting a 10.8 per cent increase year-on-year, while the BMW iX1 eDrive20 M Sport recorded over 340 units, a notable 41.1 per cent growth.
MINI’s electric portfolio also gained traction, with over 700 electric vehicles delivered, representing a 15.2 per cent increase and accounting for 46.4 per cent of MINI sales. The MINI Aceman SE led the charge with more than 330 units, followed by the MINI Countryman SE ALL4 at over 200 units. In the two-wheeler space, BMW Motorrad’s electric models posted encouraging growth, led by the BMW CE 04 with over 120 units delivered, a 68 per cent jump from 2024. Together with the BMW CE 02, total electric motorcycle deliveries reached more than 170 units, up 18.5 per cent year-on-year.
To support the growing EV population, BMW Group Malaysia continued to expand its charging ecosystem. Customers now have access to more than 2,000 charging points nationwide through partnerships with providers such as Gentari, ChargEV, Yinson Greentech and JomCharge, alongside over 100 BMW i and MINI charging facilities at authorised dealerships and partner locations. Further expansion is already planned for 2026 and beyond.
Another milestone during the year was the unveiling of the locally assembled BMW i5 eDrive40 M Sport Pro, the first fully electric BMW to be built in the Asia-Pacific region. The move highlights BMW Group Malaysia’s confidence in local manufacturing capabilities while strengthening its contribution to sustainable mobility.
On the sales front, the BMW 3 Series led the brand’s performance with more than 1,300 units delivered, coinciding with the model’s 50th anniversary. The BMW 320i Sport proved particularly popular, recording close to 300 units within its first six months. The BMW 5 Series followed closely with over 1,240 units, while the BMW X1 stood out among the X range with more than 1,200 units, making it the third best-selling BMW model overall.
MINI also enjoyed a standout year, led by the MINI Countryman range with over 900 units delivered. The all-electric MINI Aceman SE, including its JCW variant, followed with more than 330 units, while the MINI Cooper range recorded over 250 units, reflecting strong acceptance of both petrol and electric offerings.
BMW Motorrad’s performance was driven by the Adventure segment, which surged to more than 990 units, up 30.6 per cent from 2024, led by the BMW R 1300 GS Adventure. The Urban Mobility segment also grew steadily, surpassing 400 units, with the electric BMW CE 04 emerging as the top performer.
Financial services continued to play a key supporting role. BMW Group Financial Services Malaysia funded over 4,440 vehicles in 2025, achieving a healthy penetration rate of 35.8 per cent. Digital contracts accounted for 41 per cent of funded vehicles, while BMW Motorrad recorded the highest financial services penetration rate in the Asia-Pacific region at 67.7 per cent.
Customer satisfaction remained a strong point, with BMW Group Malaysia achieving some of the highest net promoter scores globally. BMW recorded scores of 96 for sales and 97 for service, MINI achieved 96 for sales and 98 for service, while BMW Motorrad posted 98 for sales and 97 for service, reflecting consistent delivery of a premium ownership experience.
Beyond sales, BMW Group Malaysia continued to strengthen its contribution to the local automotive ecosystem. To date, over 11,800 vehicles have been exported to the Philippines and Thailand, making Malaysia the group’s largest export base in the region. A new Vehicle Distribution Centre is also under construction in Selangor in partnership with Neptune Reliance, with operations set to begin in January 2027. Spanning over 48,000 square metres and capable of housing more than 3,000 vehicles, the facility will feature hydraulic parking systems and EV charging bays.
Investment in people remains equally important. Through initiatives such as the BMW NextGT programme with the Selangor Technical Skills Development Centre, the company continues to nurture future-ready automotive talent, particularly for the electric vehicle era.
The introduction of the locally assembled BMW i5 eDrive40 M Sport Pro stands as a defining moment for BMW Group Malaysia, reinforcing its belief in Malaysia as a strategic manufacturing base and positioning the country at the forefront of premium electric mobility in the region.