BYD intends to use the Geneva Motor Show to gauge public reaction to the YangWang U8 before potentially launching the luxury brand in Europe. While it aims to position the U8 as a competitor to vehicles like the Land Rover Defender 130, pricing details for the European market have not been disclosed yet.
Underneath its striking exterior, the YangWang U8 is powered by a 2.0-litre turbocharged four-cylinder engine serving as a range extender for its 49.05 kWh battery pack. Propulsion is provided by four electric motors delivering a combined output of 1,184hp, offering nearly double the power of a Lamborghini Urus. BYD will also showcase key technologies of the YangWang brand, including the advanced DiSus Intelligent Body Control System and the e⁴ platform that forms the basis of the SUV.
Additionally, BYD will present other products at the Geneva Motor Show, such as the new Seal U DM-i plug-in hybrid SUV and the seven-seat, battery-electric BYD Tang. The Seal U DM-i is expected to be significant for BYD, particularly in markets where EV infrastructure is still developing, as it offers a compromise-free range for drivers.