Honda may be trailing some of its rivals in the electric vehicle (EV) space, but it is catching up quickly with the development of its all-new 0 Series range of battery-electric vehicles. This upcoming lineup will be heavily influenced by the Honda Saloon concept, which debuted earlier this year and will include innovative features designed
In the evolving EV market, where differentiation is becoming more challenging due to the nature of electric powertrains, software is playing a critical role. Unlike the clear distinctions that once existed between a four-cylinder engine and a V10, electric motors are far more uniform in their characteristics. To address this, Honda is developing software solutions that will give their EVs unique personalities, helping them stand out in a crowded market.
One intriguing development reported from Honda’s prototype testing involves the ability to make the vehicle sound and feel like some of Honda’s legendary performance cars. The prototype features sound profiles that allow the EV to mimic iconic models like the S2000, the Civic Type R, the NSX Type S, and the original NSX-R. It can even replicate the distinct audio of the Honda Jet. There are two additional, yet-to-be-unlocked sound profiles—one for the classic Honda CRX and the other for a Honda-powered Formula 1 car.
Beyond just audio, Honda’s innovation extends to tactile feedback, where vibrations in the driver’s seat emulate the physical sensations of driving these historic models. To further enhance the immersive experience, the car’s digital instrument cluster can switch to displays that mirror the original gauges from these iconic vehicles.
This concept of adding artificial excitement to EVs isn’t entirely new. Other automakers, such as Hyundai with its Ioniq 5 N, have already introduced soundtracks and features that replicate the aggressive sounds of combustion engines. Honda appears to be taking inspiration from such innovations, particularly with features like paddle shifters. Originally designed for adjusting brake regeneration in EVs, these shifters on the Honda e prototype can now simulate gear shifts, adding another layer of engagement for the driver. The simulated gearing changes depending on the selected car profile, enhancing the authenticity of the driving experience.
Although journalists were unable to test the sound profiles of the CRX and Formula 1 car during initial tests, Honda is reportedly considering monetising these premium features. According to the company’s vice president of electrification strategy, there is potential to sell certain features, such as nostalgic sound profiles, as part of a premium package for customers.
As Honda looks to make its mark in the EV market, it’s clear that the company understands the value of nostalgia and novelty—two factors that may very well come with a price tag in the future. By tapping into its rich performance history and integrating it into the software of its EVs, Honda is offering its customers a unique blend of past and future driving experiences.