TC Subaru Sdn. Bhd. (TCS), the exclusive distributor of Subaru vehicles and after-sales services in Malaysia has announced a significant strategic shift. Beginning in 2025, TCS will fully import Complete Build-Up (CBU) Subaru vehicles from Japan, marking the end of their Complete Knock Down (CKD) operations. This decision aligns with a broader strategy outlined by Tan Chong International Limited (TCIL) and Subaru Corporation, aimed at adapting to evolving market dynamics and ensuring long-term sustainability.
The transition from CKD to CBU operations will affect markets in Thailand, Vietnam, Malaysia, and Cambodia. Both TCIL and Subaru Corporation recognise the need for a forward-looking approach to stay competitive and agile in these dynamic markets. This move is seen as essential for maintaining the joint venture’s strength and exploring new business opportunities across the region.
For current Subaru owners in Malaysia, TCS has reassured its continued commitment to providing top-notch after-sales service. All Subaru dealerships across the country will maintain comprehensive support, ensuring that Subaru-certified technicians and genuine parts are available at all authorised service centres. This dedication to customer service aims to sustain the exceptional ownership experience that Subaru is known for.
TCIL and Subaru Corporation believe that this strategic transformation will better position Subaru for future success, allowing the brand to deliver exceptional value to customers, partners, and stakeholders. The shift to importing fully assembled vehicles from Japan is expected to enhance operational efficiency and market responsiveness, further strengthening Subaru’s presence in the Southeast Asian automotive market.